Customer Relationship Management (CRM) Solution

The main aim of CRM is to deliver better customer service, while simultaneously engendering more profitable dealings with customers.

The touch points for CRM in the organisation are vast, spanning sales and marketing disciplines, contact centres, and face-to-face customer service.

Areas in which 3fifteen focuses its CRM competencies include sales force automation, marketing automation, customer service, partner channel management, customer collaboration management, order management, workflow and CRM integration.

Projects within these realms of CRM deliver results such as lead and opportunity management, marketing campaign management, call centre management, the management of field dispatch personnel, knowledgebase enablement, document and information sharing, streamlining of workflows, and integration with technologies such as call centre systems, telephony systems and various line-of-business applications.

At the top end of the CRM stack, 3fifteen is also well versed in building analytics-based CRM solutions, which allow for the dynamic analysis of customer and marketing campaign information, understanding these trends and ultimately using data intelligently to act on any number of opportunities or threats, before they impact the business.

3fifteen utilises Microsoft CRM, Microsoft Outlook and various web technologies as primary toolsets to build these solutions.